Car Tag

In today’s competitive business landscape, a strong and recognizable brand identity is essential for any company aiming to stand out—especially in markets crowded with similar services. Many businesses underestimate how powerful a logo, colour scheme, and consistent visual identity can be. While customers may forget a company name or slogan, they almost always remember a distinctive logo and the feelings it conveys.

This project involved designing business cards for the Microsoft Imagine Cup 2012 finalist team, created shortly before traveling to the global finals. With only a few hours available before departure, the objective was to quickly produce a professional card that could represent both the team members and the project developed over several weeks of preparation.

This project involved designing a Flash-based website template for a car tuning company, created to capture the high‑energy and performance‑focused culture of automotive customization. At the time, animated Flash websites were widely used to deliver immersive and visually striking experiences, especially for industries where visual presentation played a major role.

In this second personal project, I took on the challenge of virtually tuning a stock Audi A5, pushing my creativity and technical skills further. The aim was to create a visually captivating racing concept that reflects strength and agility, featuring a bold Chinese dragon decal that adds cultural significance and flair.

This personal project marks my first exploration into virtual car tuning, where I experimented with transforming a stock vehicle photograph into a fully customized racing concept using Photoshop.